Richard Rothman’s ‘Master Opportunity and Make It Big’ from Jaico

I have never been a great fan of self-help books, even if it is about business. I always believed that ‘’one man’s food is another man’s poison”. Our strengths and weaknesses are different and so are our secrets to success. So, when I picked Richard M Rothman’s ‘Master Opportunity and Make It Big‘, I was skeptical if I will enjoy reading. However, the author did put some of my doubts to rest in the very first chapter where he narrates a very interesting anecdote from Essel Group’s Chairman Subash Chandra’s life. No matter how delicious your recipes are, you need to learn to plate them well to appeal to the target audience. How can Richard who is one of the world’s leading experts on Business Opportunities go wrong when it comes to his own readers?

I was expecting some more anecdotes in the chapters that followed, but every chapter surprised me and the reader in me was all excited. Each chapter painted ‘opportunity’ in distinct colors and I realized that the book is not trying to be a singular rule book to success but rather an encyclopedia, chronicling the paths to success. You are free to pick and choose whatever suits you. Have you always wanted to establish something that puts social welfare before profit? Do you want to work on areas you have absolutely no knowledge about? Are you worried that you have been trying for years with no real profit? Fear not. Richard’s book seems to have answers to these and a lot more of such questions. If there is one huge take away for me from the book, it is that money or the lack of it won’t stop you from achieving your business goals if you learn to play around with opportunities.

The book has two parts to it. The first part covers the success secrets of India’s Opportunity masters. From Subash Chandra to Sasha Mirchandani, there about 18 success stories that will inspire you to march towards yours dreams. These do not merely talk about the success stories, but also about how they perceived opportunity, persevered through tougher times and had the courage to venture into unknown territories. At the end of each chapter, he also summarizes the golden rules of success for each of these masters. In the second part of the book, Richard talks about forty-four opportunity sutras which includes Opportunity Accelerators, Opportunity Activators, Opportunity Evaluators, Opportunity Expediters.

The book has arrived at a time when the Indian market is abuzz with startups. The years 2016 and 2017 saw a lot of seemingly promising startups shut down. A study by inc42.com reveals that “50% of the founders, post-shutdown, have joined another company and are working on leading positions such as category head, CEOs, VPs and more. But only a small chunk has made a comeback as founders”. I believe this book would provide the impetus to turn that number around. The insights that this book provide makes it, a must-read for any aspiring entrepreneur even those with a string of failed attempts. It does have its own cliched 3Cs, 3Ds, 5Ws etc. but if you can take them on your stride, this book is a good place to reach for some encouragement. Even if you are a non-reader, you can still try the book because the presentation of the book is simple and keeps you engaged. You can read in parts or may be just the golden rules.

I was a tad disheartened because all the Opportunity masters listed in the book were all males. I do really hope Richard would care to tell us about the masters from the other genders in the next edition of the book. Not that any of these secrets to success are gender-dependent, but there are gender-dependent challenges. Bringing out the stories of Opportunity master from the other genders will add an extra boost to the aspiring entrepreneurs from the other genders. Having said that, irrespective of your gender, this is one of those books, you can read and reread multiple times.

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